Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site : MarketingProfs

E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content). The challenge is easily (though not necessarily quickly) overcome, however, with a simple content strategy.

This article outlines five content techniques that I have used successfully on various e-commerce websites. Some of those techniques will be better suited than others to certain types of e-commerce websites. Accordingly, you might use just one or more of them on your own website, as appropriate.

 Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site : MarketingProfs.